NEWS
The Father of Design
Joe Sinel was a designer who coined the phrase ‘industrial design’. He came to San Francisco in the early 1900s and established himself as a freelance graphic designer and product designer working with some of the biggest advertising agencies in the country. His archive is held at the California College of Art & Design. We discovered some fantastic watercolours and other paintings he did while taking his ritual few months timeout in the desert in Sierra Nevada. We are in research and fund-raising mode now to make a documentary about this creative and inspiring designer.

Joe Sinel, The Father of Design,
photographed by Imogen Cunningham.
Tagged as brands, designer, san francisco, sinel + Categorized as NEWS